Search Engine Optimization checks passed
Document
- HTML tag exists
- Head tag exists
- Body tag exists
- Too many words in URL
- Underscores in URL
- Unique Canonical URL site wide
- Canonical URL matches actual URL
- Soft 404 errors
Head
- Meta Refresh tag does not exists
- Only one meta Refresh per page
- Empty meta Description tag
- Excessive length meta Description tag
- Unique meta Description tag site wide
- Only one meta Description tag per page
- Excessive length meta Keywords tag
- Only one meta Keyword tags per page
Content
- Empty Title tag
- Excessive length Title tag
- Only one Title tags per page
- Title tag is unique site wide
- H1 tag too similar to Title tag
- H1 tag is first heading on page
- Only one H1 tag per page
- Excessive number of outbound links
- Alt attribute missing on Images
- Excessive length Alt attributes
- Title attribute missing from Links
- Excessive length Title attributes
Files
- Contact Page exists
- Privacy Policy Page exists
- Robots.txt exists
Speed
- Google Page Speed Insights, Mobile: 100%, Desktop: 100%
- Pingdom Website Speed Test: A 97%
- GTmetrix: A 99%
- think with Google: 3s / Excellent / Nothing to improve
Crawler Issues
Errors
These issues are likely to harm a search engine's ability to crawl and index a web site. Addressing them is a high priority.
5xx
When a web server is unable to serve requests, search engines won't be able to crawl pages and searchers won't be able to find those page.
4xx
This is bad for site visitors who see '404 Error Page Not Found' instead of the content they are looking for.
Redirects
Issues with redirection affect the ability of search engines and users to get to the intended page and also negatively impact rankings.
302/307
Using HTTP header redirects (302 or 307) will cause search engine crawlers to treat the redirect as temporary and not pass any link equity to the target page.
3xx Chain
Every redirect hop loses link equity, offers a poor user experience, and will negatively impact a page's rankings.
Meta Refresh
Meta refreshes are usually slower than other redirects, lessening an otherwise good user experience. They also do not pass link equity to the target page.
Metadata
These issues concern meta information, such as page titles and descriptions. Meta issues impact how search engines process your pages and display them in results.
Titles
All of your pages should have title tags that accurately summarize the content on the page. They are critical to both user experience and SEO. If your title is too long, it will not display properly and may limit your ability to attract customers to your site. Google typically displays the first 50-60 characters of a page title depending on the width of the characters. A really short title tag (especially one less than 10 characters) may not sufficiently describe the page to the user, and likely does not include relevant keywords for the search engines. While not necessarily a proven issue with search engines, having multiple title tags on a page can confuse our crawler and other third-party tools.
Canonical
Each page on your site should have a canonical tag with a canonical URL for search engines to know which content should be shown to searchers and prevent against duplicate content issues.
Description
Meta descriptions are a very important factor in improving click-through rates on SERPs. When your meta description is too long, it may get cut off by search engines and your click-through-rate could suffer. When your meta description is too short, your click-through-rate may also suffer.
URL
URLs describe a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well. If a URL contains too many parameters, search engines may index the wrong version of the page or choose to not index the page at all.
Content
These issues relate to a web page's content and how Google views it.
Content Duplication
Search engines may not know which pages are best to include in their index and which to prioritize in rankings. This may lead to a decrease in traffic or even cause your page to be filtered out of search results.
Title Duplication
Title tags should be unique on each page of your site for the optimal user experience and to avoid replacement text that may not provide the same incentive to click as a custom-written tag.
Low Content
50 words or less on a page rarely fulfills user intent and search engines can thus see it as a low quality page, which will negatively impact rankings.
Slow Load Times
Pages that don't load quickly enough offer a poor user experience; faster pages both rank and convert better.
Page Heading
Header tags help search engines and searchers quickly determine what your page is about.