Search Engine Optimization checks passed






Crawler Issues


These issues are likely to harm a search engine's ability to crawl and index a web site.  Addressing them is a high priority.


When a web server is unable to serve requests, search engines won't be able to crawl pages and searchers won't be able to find those page.


This is bad for site visitors who see '404 Error Page Not Found' instead of the content they are looking for.


Issues with redirection affect the ability of search engines and users to get to the intended page and also negatively impact rankings.


Using HTTP header redirects (302 or 307) will cause search engine crawlers to treat the redirect as temporary and not pass any link equity to the target page.

3xx Chain

Every redirect hop loses link equity, offers a poor user experience, and will negatively impact a page's rankings.

Meta Refresh

Meta refreshes are usually slower than other redirects, lessening an otherwise good user experience. They also do not pass link equity to the target page.


These issues concern meta information, such as page titles and descriptions. Meta issues impact how search engines process your pages and display them in results.


All of your pages should have title tags that accurately summarize the content on the page. They are critical to both user experience and SEO. If your title is too long, it will not display properly and may limit your ability to attract customers to your site. Google typically displays the first 50-60 characters of a page title depending on the width of the characters. A really short title tag (especially one less than 10 characters) may not sufficiently describe the page to the user, and likely does not include relevant keywords for the search engines. While not necessarily a proven issue with search engines, having multiple title tags on a page can confuse our crawler and other third-party tools.


Each page on your site should have a canonical tag with a canonical URL for search engines to know which content should be shown to searchers and prevent against duplicate content issues.


Meta descriptions are a very important factor in improving click-through rates on SERPs. When your meta description is too long, it may get cut off by search engines and your click-through-rate could suffer. When your meta description is too short, your click-through-rate may also suffer.


URLs describe a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well. If a URL contains too many parameters, search engines may index the wrong version of the page or choose to not index the page at all.


These issues relate to a web page's content and how Google views it.

Content Duplication

Search engines may not know which pages are best to include in their index and which to prioritize in rankings. This may lead to a decrease in traffic or even cause your page to be filtered out of search results.

Title Duplication

Title tags should be unique on each page of your site for the optimal user experience and to avoid replacement text that may not provide the same incentive to click as a custom-written tag.

Low Content

50 words or less on a page rarely fulfills user intent and search engines can thus see it as a low quality page, which will negatively impact rankings.

Slow Load Times

Pages that don't load quickly enough offer a poor user experience; faster pages both rank and convert better.

Page Heading

Header tags help search engines and searchers quickly determine what your page is about.